Soon you'll be walking the streets seeing customised ads

Here's an Iphone app that will show you fast food joints and subway stations through the camera:

Read article on Boingboing: http://www.boingboing.net/2009/09/24/augmented-iphone-app.html

Here's another take, soon you'll be gaming with 3D objects, placed "digitally in the real world". You'll have to go to specific spots to see the 3D objects:

http://www.engadget.com/2009/09/23/layar-goes-3d-reality-now-more-augmented-than-ever/



I remember an illustration + text I did circa 1998 for an advertising biz weekly magazine, where the kids of the future would be wearing Internet-connected glasses which displayed user specific advertising in city environments. Advertising that would be individual, and changing from street to street, subway and buses. We are getting closer to this vision it seems.