The indie-person stands very still on stage, and stays very calm and tempered. No emotional outbursts, the indie person should prefferably not get sweaty. The singing should be a bit mumbly, in a mellow tone. No yelling, unless it is some Björk-inspired female.
One could say it is a very well-behaved and clean persona. Maybe middle-class, with some intellectual aspirations. The hair can be a bit messy, or covering the eyes, and the clothing should be toned down, not to disturb the sombre appearance.
The indie artist expresses him/herself more through the lyrics, and a mutual agreement with the audience that the artist is "the shit", than any particular musical excellence, either in an extraordinary voice, or like playing extremely intricate guitar chords.
There are exceptions, in Sweden, for instance, we have an indie artist named Håkan Hellström, who gets really carried away and sweaty on stage. Strangely, he is the biggest indie artist in Sweden.
Next posting will be about the rock'n'roll persona.
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