fredag 22 februari 2008

Letterman's in-show advertising

In Sweden we get Letterman one week later on TV. Since I don't have the time to download everything, and usually have the TV on while working, I "see" a lot of talkshows. The Letterman episodes from Feb 11 and 12 contained a lot of hoopla about Sports Illustrated's Swimsuit issue. Letterman was ranting of how exciting it was for him as a young guy to recieve the swimsuit issue. On and on he went, and they also unveiled the cover on a huge billboard on Times Square. They also talked with some person about how the issue is shot, and so on. A big deal. Then today I saw Leno, who says: "The Swimsuit issue is just for those who haven't yet discovered all the pictures on the Internet". That's when I realised Letterman's show must have been paid to endorse Sports Illustrated within the show. Pretty lame, huh? Where's the integrity going? Heres an interview with the cover girl:

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